From idea to live product — including the name, the brand, and the technology behind it.
A gas and energy price comparison tool — from napkin idea to live product in under two weeks.
Consumers were overpaying for gas and electricity because comparing rates across providers was confusing, time-consuming, and buried behind fine print. There was no simple way to see who was cheapest in your area.
We named the product to be instantly self-explanatory. No abstract brand name that needs explaining. The domain tells you exactly what it does — switch your gas provider and save money. We secured the .com domain and built the brand identity around simplicity and trust: clean colors, clear typography, no clutter.
A working prototype was built in 48 hours as a proof of concept. Users enter their zip code, see real gas and electricity rates from providers in their area, and compare plans side-by-side. No sign-up required to browse. The full product was built out over the following weeks with provider data feeds, automated price updates, and a responsive design that works on any device.
Result: A live product that went from idea to serving real users in under two weeks. The proof of concept validated demand in 48 hours, and the full product was launched shortly after with real provider data and thousands of monthly users comparing rates.
Case Study
A trucking and logistics platform — replacing spreadsheets and phone calls with a real dispatch system.
A trucking operation was managing everything manually. Routes were planned on spreadsheets. Dispatch happened over phone calls and text messages. Fleet status was tracked on whiteboards. The team was spending more time on admin than on actually moving freight. Mistakes were common, drivers didn't have real-time information, and scaling the business meant hiring more people to manage the paperwork.
The name needed to feel like the trucking industry — direct, no-nonsense, and rooted in the actual machinery. "Wheels & Axle" is physical, memorable, and reads like a company that understands the road. We secured WheelsAndAxle.com and built a brand identity with bold, industrial colors and clear iconography that truckers and dispatchers recognize instantly.
We started with a proof of concept to replace the spreadsheet-based dispatch process. Once validated, we built the full system: real-time dispatch assignments, route tracking, fleet status dashboards, and driver communication tools. Dispatchers see everything on one screen. Drivers get updates on their phone. No more calling around to figure out where a truck is.
Result: Same team, dramatically less admin time. Dispatchers manage more loads with fewer errors. Drivers have real-time route and assignment information on their phones. The business can now scale without adding headcount just to manage paperwork.
ATX Seed